On December 14, 2018, pricewaterhousecoopers published challenges and transformations in China's food industry, which analyzes in detail the major challenges and transformations in China's agriculture and food sector at each stage of the supply chain, to share some of the key elements of success for companies that have entered or will soon enter China's food industry. "2018 China's food industry challenges and change", according to a report after forty years of rapid development, China has become the world's largest producer and consumer of agricultural products and food: now is the world's largest pork, mutton, aquatic products, tea, fruits, vegetables, wheat and egg producers, the second largest producer of chicken, the third largest producer of milk and beef. At the same time, the increasing complexity of supply chains and the highly fragmented industrial structure pose food safety and quality challenges. China has about 200 million farmers, most of them small enough to benefit fully from industrial farming, farming techniques and good agricultural practices. But that is changing, with companies and investors building world-class livestock farms and rural land rights reforms consolidating fragmented plots. China now has millions of restaurants, which also have a highly fragmented supply chain and retail environment, making supervision difficult. But China's leaders in online food delivery platforms use the world's most advanced technology to allow millions of restaurants to sell and deliver food to hundreds of millions of customers, which helps refine food safety monitoring and traceability mechanisms. Although China's food supply chain contains not only the differences between traditional and modern factors, but also the speed and scale of its continuous transformation is extraordinary. The focus of China's food supply chain transformation is modernization, industrialization, standardization, intensification, integration and information.

The Art of Gifting at Chinese Culture

There are lots of aspects to Chinese culture. Chinese culture ranges from being humble, with manners, greetings, virtue, teachings, esteem and a whole lot more. This country has a variety of languages spoken in its different regions: the Mandarin, the Cantonese, the Shanghainese, the Hakka. There are a lot of facets involved in Chinese culture which we can write a book on it, but now we will talk about an significant part Chinese culture for businesses, gifting. For traditional Americans, gifting usually only occurs during Christmas, Thanksgiving (if they return ), or through special events like birthdays and anniversaries. In China and in Chinese civilization particularly in company, you may see gifting happen a long time. Below we'll go over a few main types of gifting in Chinese culture.

Visiting Gift

In Chinese culture and traditions, admiration and virtue is very crucial. When you see a person, whether you are seeing their house or any place else you must bring a gift. It's a way to express politeness and respect for the other person that you're visiting. Typically, people will deliver a fruit basket or crackers and biscuits. In Chinese culture, this doesn't just show your admiration for them, in addition, it makes yourself look like a respectful and considerate individual. So remember, if you're visiting a Chinese friend from another country or only meeting up, bring a present!

Post Business Meeting Gifts

Most of us have heard about the lengthy business meetings in China. Some folks find the meetings dull and useless, but it is apart of Chinese customs. China has more than 5000 years of history and Chinese culture and customs have always been apart of the history. No matter in the event that you discover the meetings dull or not, it's quite necessary to be there at every single meeting if you would like to close the offer. In traditional Chinese culture, most people like to collect up, have dinner and enjoy their time. That's the reason it's hard for folks to attempt to close a deal or get a contract signed the first time that they meet for supper. This is the point where the Chinese heritage of gifting comes in. By way of example, prior to the dinner you will take time to speak to the individuals, then have a photo taken together. Afterwards, the long meeting you can have your helper send the photograph back to them as an excuse to set up an additional meeting. Your expecting to develop a strong connection with them so you can gain their trust for future deals. Chinese believes heavily in sincerity. Being sincere and gifting lots is a excellent way for them to recall your brand as well as build a strong connection.

Gifting to Child

You might have seen a lot of Chinese parents tend to present to their friend's child instead of the friend themselves. The motive for this is becausein Chinese tradition, in a way the child represents their own parents. That is why you always hear Chinese parents telling their kid to never make them look poor. In accordance with Chinese tradition, when you get married you're supposed to give out red envelopes, however you will never give red envelopes out to people older than you or same generation as you. So, once you're really trying to gift a friend, you can do this by devoting to your own son or daughter. This is indeed a perplexing topic so in the event that you have questions please contact us. One way to understand these Chinese traditions is by actually traveling to China or hanging out with Chinese friends and family members to observe these Chinese civilization in action.

Cultures have a very considerable effect on the best way to make business. Chinese culture has been belonging to Asian cultures, which are very peculiar and completely distinct from Western cultures. Wilson (2004) in one of his posts has stated that"culture is a popular explanatory concept frequently used to describe a company, a rationale for people's behaviour, a guideline for action, a cause for condemnation or praise, or a quality that makes a company'what it's'".

If a company is oriented toward the Chinese marketplace, needless to say, the effect of Chinese culture will be significant.

For example, culture may play a dramatic role in positioning new products or brand-building, or it might have an effect on consumers, in their preferences where to shop.

Currently international businesses are worried about methods of attracting and satisfying Chinese customers.

Managers must always keep in mind that Chinese culture can either monitor closely or possess a knock-on influence on negotiating and business process. That is the issue.

To get a fantastic alternative and a good approach to Chinese clients foreign business partners have to know that Chinese consumers are different from their own civilization. Chinese people appreciate order and believe in their collectivistic culture. Also they're loyal to the cultural tradition of Confucianism which has a substantial effect on their behavior. But currently there is a great effect of modernization, globalization and industrialization which put in question traditional Confucian values of Chinese consumers. Hence, the problem is changing quickly and it's fairly difficult to control it.

The only way out of this endless circle is to track and analyze not only the Chinese market and Chinese market, but to analyze Chinese consumer behaviour from the anthropological viewpoint.

Anthropology is the in depth research of human beings as well as their interactions with one another and the surroundings. You may want your brochures to be written in Traditional or Simplified Chinese characters to be well received by your potential clients. Anthropology implies different styles: ethnographic precision, ethnography (essential, reflexive, auto-ethnography and etc.).The central task for anthropology to symbolize the lifestyles of social groups or individuals.

The great tips for supervisors may be to examine Chinese civilization in comparison with up-to-date anthropological monitoring. It is critical to understand that qualitative research (statistical information ) are not a good base for creating different approaches oriented toward company in the Chinese industry. Strategies based on qualitative studies will be very useful and beneficial to newcomers to the Chinese market due to the simple fact that the study based on qualitative approaches predominate the analysis and understanding of people's behavior. Only then overseas managers can say they understand Chinese market and Chinese customers really well.

The translation skills required by a professional translator include a truly advanced knowledge of the source language. Without it, nuances of meaning are ignored. Translators need to be proficient in the language they are translating. Anything less than their ability to approach their mother tongue will inevitably lead them to misunderstand meaning and miss nuances in the text. This means that their translations are not always accurate. From translating from a language you know but don't know very well to another language, you may make some mistakes that you don't even realize. In fact, few people who learn a foreign language can reach this level. Therefore, acquiring a truly advanced level of second language is a necessary skill for a professional translator.