On December 14, 2018, pricewaterhousecoopers published challenges and transformations in China's food industry, which analyzes in detail the major challenges and transformations in China's agriculture and food sector at each stage of the supply chain, to share some of the key elements of success for companies that have entered or will soon enter China's food industry. "2018 China's food industry challenges and change", according to a report after forty years of rapid development, China has become the world's largest producer and consumer of agricultural products and food: now is the world's largest pork, mutton, aquatic products, tea, fruits, vegetables, wheat and egg producers, the second largest producer of chicken, the third largest producer of milk and beef. At the same time, the increasing complexity of supply chains and the highly fragmented industrial structure pose food safety and quality challenges. China has about 200 million farmers, most of them small enough to benefit fully from industrial farming, farming techniques and good agricultural practices. But that is changing, with companies and investors building world-class livestock farms and rural land rights reforms consolidating fragmented plots. China now has millions of restaurants, which also have a highly fragmented supply chain and retail environment, making supervision difficult. But China's leaders in online food delivery platforms use the world's most advanced technology to allow millions of restaurants to sell and deliver food to hundreds of millions of customers, which helps refine food safety monitoring and traceability mechanisms. Although China's food supply chain contains not only the differences between traditional and modern factors, but also the speed and scale of its continuous transformation is extraordinary. The focus of China's food supply chain transformation is modernization, industrialization, standardization, intensification, integration and information.